The Problem Of Drug Addiction - 2110 Words

MODEL(S) OF ADDICTION In going through the counseling process with Marge she was explained that there is the possibility that it could be a factor of genetics. When considering her background one has realized that she not only has an alcohol addiction, but it was the same for her father and her uncle, both of whom had lost their lives to the disease. In talking about the disease model with Marge she seemed to be more at ease with the situation and more willing to accept the fact that she does have a problem. Per the disease model, addiction is a brain disease which alters the brain and how it functions (Horvath, Misra, Epner, Cooper, 2016, para. 2). When applying the disease model to those who have addictions it will help the client realize that they should not feel guilty for having an addiction and there is help for such a problem. There are 12-step programs that are available as well as various other support systems for those with addiction. Some limitations of the disease model are that some individuals may believe that they are not alcoholics and do not in fact need the help. In that case the treatment is not going to be effective if the client is not willing to give it a try. Another problem is that some individuals will use the term ‘disease’ as an excuse to keep on with the addiction. MODEL(S) OF TREATMENT The model of treatment that would complement the disease model is that of the Minnesota Model. This model consists of ongoing assessments which can includedShow MoreRelatedThe Problem Of Drug Addiction1233 Words   |  5 PagesThis report will outline the problems of drug addiction that have arisen in the young teens and as well give possible solutions on how to overcome it. Drug addiction, increasing immensely in our society, is currently the biggest problem in young teens these days. Looking at the future of our country drowning in drugs is a big disappointment. To prevent drug addiction parents should guide their children into the right path, schools should promote healthy living, and the government should step forwardRead MoreDrug Addiction Problem1399 Words   |  6 PagesSolving the Problem of Drug Addiction 1.Drug abuse and addiction continues to be a global issue. According to the â€Å"United Nations Office on Drugs and Crime† (UNODC), about 5% of the global population used an illicit drug in 2010 alone, and about 27 million or 0.6 percent of the adult population of the world can be categorized as drug abusers. A7 2.This paper explores some of the measures that can be taken to resolve the drug addiction problem in the world. 3.Addressing various risk and protectiveRead MoreThe Problem Of Drug Addiction974 Words   |  4 Pagesan addiction, whether a person is addicted to alcohol, methamphetamines, marijuana or over the counter drugs, people often have different sides to this. Some may say that an addiction is a disease; others say that an addiction is just a poor choice of a person’s life. The National Institute on Drug Abuse states that â€Å"†¦drug addiction is a complex disease, and quitting takes more than good intentions or a strong will. In fact, because drugs change the brain in ways that foster compulsive drug abuseRead MoreThe Problem Of Drug Addiction952 Words   |  4 Pagesperson initially taking drugs can vary and while the action itself is voluntary: the eventual drug addiction is essentially involuntary. Drug addiction is a complex and chronic disease, a brain disease, which changes the way the brain functions. Drug addiction, much like chronic illnesses such as heart disea se and diabetes, disrupts healthy, normal functioning organs. This has harmful consequences that are both preventable and treatable (Branch, 2011, pp.263-265). Drug addiction is considered a brainRead MoreThe Problem Of Drug Addiction930 Words   |  4 Pagesconsumed alcohol, 15% have smoked cigarettes, and 16.5% have used marijuana. † A drug can be defined as a something which â€Å"alters your mind or body that is not food † which is something all of these substances have in common. There has been a massive increase in underage consumption of illegal substances in the last several decades. These substances which young people are using are known for being very addictive. Addiction is much more likely to occur when started at a young age and having more severeRead MoreThe Problems of Drug Addiction954 Words   |  4 PagesDrug addiction A reasonable number of people do not understand why other people get addicted to drugs. Some even associate drug abuse and addiction with lack of moral principles or willpower. People subscribing to this school of thought believe that drug addicts can stop using drugs by simply changing their behavior. They fail to realize that drug addiction is a complex disease whose eradication calls for many things other than changing habits. Drugs basically change the way a human brain worksRead MoreThe Problem Of Drug Addiction1796 Words   |  8 Pages Drug addiction has long been and still is a typical issue around the world. Jesmyn Ward writes about the effect of drug addiction in her community in DeLisle and the toll it took in her life and Rog’s life. There are different reason why people get addicted and various levels to which people become dependent on drugs, but the main thing I am going to be addressing is the multiple perspective on the causes for addiction. The ones I am going to explore are Low Income neighborhoods, social, financialRead MoreThe Problem Of Drug Addiction967 Words   |  4 PagesDrug addiction is an ever-growing problem faced in society and, although the government tries to take action to keep drugs off the streets, people of all social classes and backgrounds still fall victim to drug abuse. However, environmental situations can make an individual more susceptible: age, gender, location, genetics, family situations and the like can all be factors into an individuals’ drug habit. There are complications with picking the correct plan suited to a person. Each client is theirRead MoreThe Problem Of Drug Addiction1042 Words   |  5 PagesOPENING/ATTENTION: In reality, drug addiction is an unpredictable ailment, and stopping takes more than great goals or an in number will. Truth be told, because drugs change the mind in ways that cultivate compulsive drug misuse, stopping is troublesome, notwithstanding for the individuals why should prepared do as such The dependence on medications is a troublesome thing for any person to bargain with. Often, habit prompts the decay of a man s prosperity, budgetary security, and health. Drug addicts experienceRead MoreThe Problem Of Drug Addiction Essay2435 Words   |  10 Pagesgoing to solve your problems? According to NIH, the death rate caused by usage of heroin has been increased by triple of its number in the past 10 years. The purpose is to treat people; especially teenagers understanding its negative consequences it has on them before they get addicted to it. When the addiction starts addicts have no idea that they would be so in to it that there is no possible way to stop. Addiction is a chronic, weakened disease characterized by compulsive drug-seeking and use despite

Bowlby s Theory Of Attachment - 1255 Words

Attachment refers to an affectional bond; a bond which is exclusive to an individual and cannot be exchanged to another. A particularly important bond is the emotional one between an infant and its primary care giver. When it comes to attachment it is often said that it is either down to nature or nurture. Nature is the belief that it is genetic based whilst nurture believes it is our environment and experiences. Bowlby focuses on the evolutionary argument for attachment. Bowlby’s theory can be sub categorized into 3 main components. First one being that the infant and the primary care giver are biologically programmed to form an attachment. Secondly being that this bonding will take place during a critical period, if not during that†¦show more content†¦(McLeod, 2007) ‘The idea of monotropy and hierarchy is supported by research into attachments formed by the Efe tribe of Congo. Efe women share the care of infants in the tribe and take turns to breast feed them, however the infants return to their natural mother at night and form a stable bond with the mother’. (Bowlby’s evolutionary theory of attachment for A level psychology, no date).This again shows that the attachment between an infant and mother is more than just the mothers ability to feed their young, which in turn supports the view that it is nature based not nurture. Bowlby suggested that there is a critical period in which this attachment and bond needs to be formed. He believed that the infant should have continuous care from the primary care giver up until the infant has reached two years of age; he claimed that if this attachment is not formed or is broken, the infant could have long term cognitive, social and emotion complications. (McLeod, 2007) This is vital as social development refers to how a child interacts and relates to others, the child’s ability to initiate and maintain relationships. Emotional development refers to the ability to form relationships, and regulates one’s own emotions. Without being well balanced in

Modern Technology in Daily Life Free Essays

Can you imagine a world without technology? Well, back then they had no access to any type of electronic. As time went by, electronics has changed over time and influenced others, especially social life. Now technology such as video games and cellular devices has affected us both positively and negatively. We will write a custom essay sample on Modern Technology in Daily Life or any similar topic only for you Order Now Sometimes when you get bored or take a break you start to play your smartphones. You check Instagram, texting your friends, or start to play games. But then you realize you spend more time on your phone than doing what you were suppose to do before. Phones can be a negative and positive influence in your life. A positive effect of cell phones is that they have revolutionized communication and made it easier to contact someone exactly at the moment that we need. Also, phones offer features that have many other benefits. A negative effect on phones is that you get off track and when you try to concentrate again, you cannot focus or even remember what you were doing. In addition, the lack of communication with your family and friends increases. You tend to talk to them through text instead of talking to each other. Smartphones can be a tool of convenience, but at the same time they can be a distraction. The internet is so popular nowadays that about everyone uses it. It can be accessed by users Now that we have access to internet in almost everywhere, it can be an advantage and a disadvantage. What are they? The internet on society is that it provides the ability to access unlimited information and it also allows you connect and interact with your friends worldwide. Consequently, internet can include the difficulty to remove information when you want to and it can be an absence of communication as well just like using phones. Many people have been downloading music and other copyrighted materials for free. This lead to a negative impact of music industries and several lawsuits. The internet is another factor that influence social life today. Whether good or bad, television has been in our lives for a long time. Some think it’s a harm to our society and some think it’s a great invention. Television provides a variety of information that includes the news, advertisements, and events. It can also provide lots of entertainment such as music, comedy, drama, shows, and movies straight to home. It is very convenient and an affordable technology to use. On the other hand, television may have violent action films that increases crime rate and  violent acts in people. Some can be addicted into watching TV and decrease the amount of exercise causing people to be obese. Television is another aspect in our society that affects us greatly. Technology and electronics have been changing a lot through the past several centuries and have a great connection in the society today. Some can be disadvantages and advantages to us. Critical technology such as television, cellular devices and the internet changed through small ideas and change the world. In conclusion, whether if it is good or bad, technology had changed the people and the society worldwide extremely. How to cite Modern Technology in Daily Life, Essays

An analysis of single entry system Essay Example For Students

An analysis of single entry system Essay Table of Contentss 1.Introduction 2.Single Entry System 2.1.Features of Single Entry System 2.2.Types of Single Entry System 2.3.Reasons for keeping individual entry system 2.4.Calculation of losing figures 2.5.Advantages and disadvantages of the Single Entry System 2.6.Suggestions to forestall loss of informations 3.Conclusion 4.References Outline1 1. Introduction2 2. Single Entry System2.1 2.1. Features of Single Entry System2.2 2.2. Types of Single Entry System2.3 2.3. Reasons for keeping individual entry system2.4 2.4. Calculation of losing figures2.4.1 2.4.1. Statement of Affairs2.5 2.5. Advantages and disadvantages of the Single Entry System2.6 2.6. Suggestions to forestall loss of informations3 3. Decision4 4. Mentions 1. Introduction This assignment explores the Single Entry or Incomplete system of keeping records and its application. After a brief lineation of the individual entry system and its salient characteristics, the assignment so explores the assorted types of individual entry system and the cardinal differences between the types. In add-on, a elaborate scrutiny of why individual entry systems are used and the method to calculate the losing figures in order to get at the profit/loss of the company is besides undertaken which is so applied to the instance survey. The assignment concludes with the assorted advantages and disadvantages of utilizing the individual entry system and suggestions to forestall the loss of accounting informations due to eventualities. 2. Single Entry System As stated by Kohler ( 1970 ) â€Å"Single Entry System is a system of book maintaining in which as a regulation merely records of hard currency and personal histories are maintained, it is ever uncomplete dual entry changing with circumstances.† In the individual entry system of book maintaining, all the minutess are maintained in the books of histories and it is considered every bit uncomplete as the dual consequence as recorded in the dual entry system is non maintained in this system of book maintaining. Since the individual entry system fails to keep a record of existent and nominal histories and merely takes into history merely personal history, it is regarded as inaccurate, unscientific, unsystematic and faulty. 2.1. Features of Single Entry System Some of the characteristics of uncomplete records are as follows Incompleteness– Since the minutess are recorded without taken the double facet of accounting into consideration, it is uncomplete and unscientific. Personal Histories– The individual entry system merely takes into history the personal history while fixing the records. By and large, the hard currency book and debtors/creditors account are maintained in this system. Restrictions in use– Corporations are non allowed to utilize this system of accounting. It can merely be used by smaller entities such as exclusive bargainers and partnerships. No separation in hard currency and recognition minutess– the books of histories under this method, by and large include both hard currency and recognition minutess. Omission of minutess– Not all minutess are recorded consistently in the books of histories and frequently some minutess are omitted Estimate net income– Under this method, due to incomplete records, the true net income is non represented. 2.2. Types of Single Entry System There are three types under this method Pure – Merely personal histories ( debtors/creditors ) are recorded Simple – Both personal history ( debtors/creditors ) and hard currency book are maintained Quasi Both personal history and hard currency book are maintained along with some other books like purchase and gross revenues books, returns book etc. 2.3. Reasons for keeping individual entry system There could be a assortment of grounds why a house could follow the individual entry system. For case, a exclusive owner may non hold the cognition and the accomplishments to keep his books harmonizing to the dual entry system of clerking and will happen the individual entry system to be more convenient and simple. In add-on, smaller companies may non hold the undertaking force to give clip and attempt for keeping unvarying, seasonably and systematic books as per the dual entry system. the Another ground could be that the owner chooses to follow the individual entry system due to assorted loop holes it provides to minimise revenue enhancement on the concern. Assorted eventualities such as loss due to theft or from natural catastrophes could besides take to incomplete records. 2.4. Calculation of losing figures It is indispensable for an entity to analyse its net income or loss and the position of its assets and liabilities during a period in order to measure its public presentation and efficiency. Since the books have non been maintained utilizing the dual entry system, in order to fix the income statement and balance sheet, assorted losing figures have to be calculated in the uncomplete records method. For case, the owner may non enter his drawings from the concern, nevertheless there might be certain other figures which can be used to cipher the drawings. Barbie EssayDisadvantages One of the chief drawbacks of the system is that it is non accurate, systematic or scientific. The individual entry system does non hold a fixed set of regulations that need to be followed while fixing the histories as compared to the dual entry system. Hence, the chance of deficiency of uniformity, fraud, embezzlement of assets and inaccuracy are really high. In add-on, due to the deficiency of the accounting via the double system, this system of accounting is regarded as uncomplete and makes it hard to determine good will and the fiscal place of the company. The individual entry system merely maintains personal histories and does non maintain a record of existent and personal histories, thereby impacting the contemplation of the net income and loss every bit good as the fiscal place of the company. In add-on, due to the rawness of the system, it can non be used for revenue enhancement purposed. This will besides do it hard for the direction to be after schemes and pull off the conc ern and lead to substandard disposal as the public presentation of the company can non be compared over the old ages. Furthermore, under this system, if there is a larceny or loss, it will comparatively harder to observe. Hence, the individual entry system is more appropriate for little houses and non suited for larger corporations that need to keep more accurate and clear histories. 2.6. Suggestions to forestall loss of informations One manner in which an entity can protect against the loss of informations is by utilizing accounting information systems ( AIS ) . As stated by Amy Fontinelle ( 2014 ) The AIS â€Å"is a construction that a concern uses to roll up, shop, manage, procedure, retrieve and describe its fiscal informations so that it can be used by comptrollers, advisers, concern analysts, directors, main fiscal officers ( CFOs ) , hearers and regulative and revenue enhancement agencies† . The AIS therefore maintains security of informations. These systems besides need on-line protection in the signifier of anti-virus, firewalls etc. This information besides needs to be backed up on a timely and fixed footing so that it can be retrieved if lost. Additionally, a house should hold internal controls to forestall embezzlement, fraud from larceny etc. These internal controls will see that the fiscal statements are prepared clearly and it is complete. They besides province the accounting regulations to be followed by the company including when the backups should be done, who should hold entree to the QuickBooks. The dual entry system besides helps to protect the house against fraud and embezzlement as the accounting informations can be compared against the balances and journal entries thereby doing it hard to pull strings it. The director of the company can besides hold an outside comptroller like a CPA reappraisal the statements and suggest better patterns and larn how to keep the histories to minimise fraud and embezzlement. 3. Decision Therefore, it can be seen that the Singly Entry system of accounting is more suited for smaller organisations that do non hold the accomplishments and experience to utilize the dual entry system. Although it is more convenient, less expensive and simple, the disadvantages of the Single Entry system far outweigh its advantages. This has been explained in item in the assignment along with the stairss required to cipher the net income and loss. Using this, a measure by measure computation of Nasser’s Opening Capital ( OMR 30,000 ) , Gross Profit ( OMR 31,250 ) and Net Net income ( OMR 14,250 ) was done. Further to this the chances of utilizing the individual entry system along with suggestions to forestall the loss of accounting informations has besides been explained in item. 4. Mentions Kohler, E. L. ( 1970 ) . A dictionary for Accountants. Englewood Cliffs: Prentice-Hall. Hanif et Al. ( 2003 ) . Fiscal Accounting. India: Tata McGraw Hill Pubicaton. p21-23. Jayapandian, S. ( 2004 ) . Fiscal Accouning from Zero. India: Excel Books. p24-33. Baker, J ( 2008 ) . twentieth Century Bookkeeping and Accounting. Soviet union: Ripol Classic Publishing House. p289-291. Maheshwari, S ( 2009 ) . Fundamentalss of Accounting for Cpt. India: Vikas Publishing House Pvt Ltd. p45-48. corporate Accounting 1

Spirit of teamwork

Statement of the Problem Primary Problem After recruitment of new employees in the company, a newly composed team/group to pursue the projects of the company faced difficulties thus making the organizational process impossible. The difficulties resulted from poor personal interaction and lack of teamwork.Advertising We will write a custom essay sample on Spirit of teamwork specifically for you for only $16.05 $11/page Learn More Satellite Problems The group is unable to function effectively due to personal opinions and differences. The company is unable to realize its goals from the duties of the group. Implications Organization It becomes hard to realize the goals of the organization. This will definitely affect the performance and sustainability of the organization. The problem affects the working environment and other individuals have their capabilities and productivity for the organization reduced. The situation affects the reputation of the compa ny since more employees will find it impossible to work as teams. This might as well result in increased turnover rates. The eventual beneficiaries of the project done by the group are the consumers of the company. The continued problem will make sure they do not receive the necessary gains and services from the company. This will definitely tarnish the image of the company. Personnel The individuals in the group will be dissatisfied with the working plan. The inability to achieve and deliver will make them quietly and eventually affect the overall performance. Due to the nature of the problem faced by the group, definitely there will be more stressful working environment. This is because of poor communication and inability to address the problems affecting the individuals. With lack of proper performance while the individuals had joined the company with high expectations, the newly recruited employees in the organization might decide to leave the company. Majority are finding t he working environment unbearable and unrewarding. This might make the individuals give up on the job. The problem results in a poor organizational structure within the group and the company as a whole. This is a clear indication that the employees will find it unbearable to work one another and this will definitely affect the performance of the organization. Finally, failure to address the problem will definitely result in low productivity in the company. This means that the company will not implement its skills abilities and skills as it should thereby delivering inappropriate services to the customers. Alternative Solutions Status Quo Problem analysis and teamwork Description The status quo solution illustrates the possible occurrences if there is nothing done to address the situation as faced in the company. If as members of the group we do not perform any meaningful changes and offer strategic solutions, definitely things will get worse. According to the status quo, the comp any will face disagreements will become more evident, individuals will be at loggerheads, poor communication, and lack of motivation. The group will struggle fighting and will never achieve anything. This is what has been the case within the last two weeks. The individuals will also continue to disagree and eventually no one will achieve personal growth. Pros Cons * The team structure will remain the same. * Everyone will show expertise. * No time used to address the issue. * Disagreements/conflicts will increase. * A lack of productivity will develop. * Personal opportunity will be lost. Analysis One thing with the status quo alternative is that it fails to address the problem as faced by the group members. Because of this, it would be necessary that another approach or alternative is embraced because it will address the problem. This approach will not help us to analyze the essential causes of the problem or offer any new insights and ideas to deal with the problem. The co nflicts faced are personal with every individual lacking faith in the approach suggested by others. This makes it impossible to pursue a common approach and solve the faced problem completely. This means the company will never realize its goals despite that it employed numerous and complex recruitment process to bring the best to their company and facilitate performance. With increased pressure in the organization, it becomes extremely impossible to realize the goals of the team. This alternative therefore solves nothing and makes it impossible to address the problem as faced. Problem analysis and team work Description When there is a problem in a group, teamwork is the best approach to address the faced problems. Using organizational theories, teamwork promotes cohesion, decision-making, talent promotion, and solving problems whenever they occur.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Although the members of our group have the expertise and the necessary skills, their personal ego can be dangerous since they should be working as a team. If as a team we embrace the spirit of teamwork, it will be possible to address the problems faced and ensure we all focused on the final common goal. As well, the organization should have a procedure of grouping old and new employees together because the new ones need to be guidance, and provide them with the right incentives thereby avoiding similar problems as the ones faced in the group. Pros Cons *Individual empowerment *Better decision making *Promotes communication and interaction *Strong spirit and motivation *Calls for patience *Withholding personal talents and abilities *Possible conflicts to arise Analysis Teamwork calls for group motivation and proper communication skills. With that in mind, it will be possible for the members of the group to complement one another and be in a position of addressing the uni que problems facing them. When organizational theories are in place, individuals in the group will find it possible to exchange their ideas and opinions about the project. They will offer their unique opinions and address any differences facing the project. This will make the group productive and eventually realize its goals and promote the performance of the organization. Recommendation From the nature of the case and the projected gains from the group, it is necessary for the members to embrace a spirit of teamwork. This will promote their participatory skills and accept the fact that they have different background and have varied skills. When they understand this, they will be ready to motivate one another and seek to address their differences rather than showing their personal opinions and expertise. This will make it possible for them to design the right procedure to address their differences and focus their attention on the final goals of the organization. They will have the c apacity to mentor, lead, influence, and motivate one another. Their communication process will also improve and eventually make it possible to realize their personal growth. Implementation The recommendation of a better group structure and work as a team is something that needs an immediate implementation. This is because the project is urgent and means a lot to the success of the organization. As well, a long-term can be essential towards the success of the company’s business and promote performance of future groups in the organization.Advertising We will write a custom essay sample on Spirit of teamwork specifically for you for only $16.05 $11/page Learn More Communication is poor in the group with every individual having his/her own opinions and views about the way forward. The lack of common goal and sense of direction has affected the responsiveness of the group members. This explains why there is need to address this issue. An organizationa l culture in the team will promote its performance and inspire the members to goal-oriented. Immediate (1-2 Weeks) We need to outline the causes of disagreements and determine the possible solutions to them. Explore the available solutions to specific problems and differences and determine the most applicable ones. Embrace the best practices and encourage participation, decision making and personal reflections. It is also necessary to remain focused on the final goals of the project. Make the best decisions that promote teamwork. Provide incentives for working as a team and addressing the problems as faced. Long-term (1-12 months) Let the organization start to embrace diversity and organizational culture. Recruit individuals with the potential and desire to pursue the goals of groups and organization in general. Have a HR to address the unique needs and requirements of individuals in the organization. Promote a decision-making process for different groups whenever they have a mis sion to accomplish for the company. Future processes and groups should not bring new employees in one team because they are all new and have no idea what needs to be done, and what has been the process followed in the organization. There should be old employees to motivate and guide the new ones in the organization. This essay on Spirit of teamwork was written and submitted by user Julian Stevens to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Review of a qualitative research article Essay Example

Review of a qualitative research article Essay Example Review of a qualitative research article Essay Review of a qualitative research article Essay This essay is a reappraisal of a research article of how Local Authority Social workers make determinations when they are sing referrals of kids. The rubric of the survey is Threshold Decisions: How Social Workers Prioritize Referrals of Child Concern by Dendy Platt ( 2008 ) . I would try to critically measure this Qualitative diary article based on indispensable elements of the research which include the Title, Abstract, Introduction, Method, Findings and Conclusion. The survey examined how societal workers make picks on single instances of kids concern referrals, if to transport out a an initial Assessment i.e. Sect 17 of the Children Act 1989 or if to set about the Child Protection Procedure under the Sect. 47 of the Children Act 1989. The major determination suggests that Social workers prioritize their referrals based on five cardinal countries, Specificity, Severity, hazard, parental duty and documentation. It was reviewing to cognize that informations were collected from So cial workers and that Parents were besides involved. Title It is deserving observing that the rubric adequately prepares the reader as it gives good penetration into what the survey is approximately. The rubric of an article is really of import as it exposes the reader to an article. The cardinal words were appropriate and sufficient as they did recover the article upon typing the cardinal words in the hunt engine. ( Harmonizing to Descombe 2008 p.88 ) , a subject needs to be a really much more narrowly defined country of its survey. Abstraction The major determination in this article suggests that societal workers evaluate referrals based on five cardinal factors, specificity, badness, hazard, parental duty and documentation . It is deserving observing the abstract did fix a reader for this survey. The abstract clearly high spots that the purpose of the survey is to happen out how societal workers reach determination when to transport out an initial appraisal ( Sect 17 of kids act 1989 ) or a nucleus appraisal, ( Sect 47 of kids Act 1989 ) when sing referrals about kid concerns. The abstract clearly stated that the survey chose a qualitative attack. Harmonizing to ( Punch 2000 p. 243 ) , qualitative attack is frequently sensitive to context and treat to populate experience and local groundedness, where the research worker tries to acquire closer to what is being studied . Using qualitative method allows the research worker to happen out a batch about the survey. He went farther to explicate that qualitative research methods are the best manner we have of acquiring the insider s position ( Ibid ) Qualitative method allows the research worker to bring forth new theoretical thoughts. This happens because they are able to detect and talk to the people ( individual ) being studied and allows them to come up with new thoughts through out the survey. Being prejudice is one of the restrictions of qualitative research method because research workers can compose their ain position or even sentiment on the affair. But as we can see that making hard country is a great advantage to qualitative research method. ) Introduction Looking at the debut, it seems clear that the job that led to the research was that the reading of the developments of the refocusing enterprise has contributed to a clime where societal workers work frequently feel pulled and pushed in different waies by political and popular sentiment. The debut touched on relevant authorities policies and enterprises such as refocusing enterprise which was initiated by the authorities in 1990 and the model for Assessment of kids in demand. In my position, the writer attempted to measure the refocusing enterprise policy which attempts to refocus societal work pattern and to originate any necessary alterations. I partially agree with this impression as the survey may convey about positive alterations in the kid protection clime. But besides the writer needs to admit where he points on that the clime of kid protection is one of uncertainness, that societal work itself is a profession full of uncertainness . The research worker explained that the deduction of the refocusing enterprise is the rise in the threshold for credence of a kid protection referral as it was thought that the cost to household of kid protection processs were non acceptable in the instances where allegations are minor. In my position, the designation of spread of cognition shows that the job has significance for societal work pattern and the research may positively inform pattern. Interestingly, the research worker acknowledges and analyses old work on the kid protection field ( what is known ) but besides points out the cognition spread as it demonstrates how application of these factors differs between instances of kid concern and instances of kid protection ( What is desired to be known ) . I would reason that these grounds sum to sufficiently justification of this survey. Literature Review Knowledge spread was identified but author did non explicate how his work would try to shut the spread. Author made an attempt to critically reexamine the work of others and points out incompatibilities. The intent of the research is to analyze ways societal workers in England made determinations at the initial referral phase. It is my believe that since the writer decided to roll up information signifier societal workers and households suggest that research is from a grounded theory attack. Harmonizing to Punch ( 2000 p.163 ) Grounded theory is best defined as a research scheme whose intent is to bring forth theory from informations, To be grounded means fundamentally the theory is generated from informations. ( ibid ) My rational for asseverating that a grounded theory attack was implemented is that the writer made sense of the informations through constructs chiefly informed by societal workers and the find of these constructs begins from the interviews with the societal workers. ( Somekh and Lewin 2006p.49 ) point out that grounded theory is best described as an incorporate theoretical preparation that gives understanding about how organisation experience and respond to events that occur . From this definition, it could be argued that grounded theory was the most effectual manner to near this survey. Research workers do convey position to the research, although these positions tend to steer the inquiry and influence reading, but they do nt drive the research. ( ibid p.51 ) . However one of the drawbacks from this attack is that research may be influenced by the research worker s personal experiences and old surveies which therefore disable the research in nearing the survey with an unfastened head. Finding In my position, the research worker survey has a strong internal cogency, the research worker made a good attempt to extinguish the alternate accounts in his findings . The consequence nevertheless can non be applied beyond the sample. It would be clearly naive to believe that the findings reflect how societal workers in the UK determination devising. Method The Researcher implemented ethical rules. The societal workers involved have to be made cognizant of what they were acquiring into before make up ones minding to join forces. I would reason that appropriate processs were implemented ; besides the participant understood what the intent of the research. The research worker efficaciously anonymised participants individualities, which protected participants privateness. The likely result the research purpose to accomplish include possible alterations in policy, examine pattern issues for societal workers transporting out initial appraisal, where in the yesteryear, it would hold been a kid maltreatment probe ( Sect 47 of the kids Act 1989 ) One of the strengths of instance survey is that multiple methods and informations beginnings can be used to research and interrogate instance survey thereby taking to a good description of a research from the position of the participant ( Someth and Lewin 2006 p.33 ) . I do look up to the fact that the research implemented the instance survey attack as this gives the reader a really rich description of the survey and besides gives a reader a good apprehension on the issue. Dependability of the determination was promoted by the informations aggregation from two local governments who have a really different processs and pattern, besides All interviews were tape- recorded. Harmonizing to ( Silverman 2006p. 285 ) , working with the sound and picture recordings eliminates at one stroke many of the jobs that research workers have with the unspecified truth of field notes and limited public entree to them However the generalisation of the research may non be possible. The failing of instance survey is that it is non possible to generalise statistically from a little figure of instances to a population as a whole ( Someth and Lewin 2006 p.34 ) Mentions Punch, K.F. ( 2000 ) Introduction to Social Research Quantitative and Qualitative Approaches. London: Sage Publication. Somekh, B. and Lewin, C. ( 2006 ) Research Methods in the Social Sciences. Sage Publication: London. Silverman, D. ( 2006 ) 2nd Edition. Qualitative Research. Theory, Method and Practice. Sage Publication: London. Denscombe, M. ( 2008 ) Land Rules for Good Research, a 10 usher for societal research workers. Open University: Buckingham.

Nutrition Related Diseases Essay Example | Topics and Well Written Essays - 2500 words

Nutrition Related Diseases - Essay Example The presence of these nutrients in the adequate amounts is essential for proper functioning of the body. Mudambi (2007) lists out the major nutrients as carbohydrates, fats, proteins, vitamins and minerals. Each of these nutrients performs their unique function, and various processes takes place through their unified functioning (p. 4). Each group of these nutrients altogether constitute over 40 essential nutrients which again produce over thousands of other substances that are essential for various body processes. As Ridgwell (1996) describes, among the various nutrients, carbohydrates and fats provide us with energy; proteins are used for growth and repair, vitamins and minerals help to protect our body and are also needed for maintenance. A diet can be considered as a balanced diet if it includes variety of healthy foods which supplements all the nutrients in the right proportion. Due to unhealthy eating habits world is now witnessing a rise in food borne illnesses and diet relate d disorders like obesity, diabetes, cancer, hypertension and heart diseases. Food borne illnesses are caused due to the consumption of contaminated food infected by microorganisms like bacteria, viruses or parasites or due to some chemicals in the food (NDDIC). Person suffering gets infections or irritations in gastrointestinal tract which result in symptoms like vomiting, abdominal pain, diarrhea and fever. Food borne illnesses can affect a person suddenly after eating contaminated food. If food is highly contaminated, food borne illnesses may become severe which can even lead to death. Thus if a person is severely affected with food borne illnesses, immediate medical attention should be provided. The people who are most susceptible to food borne illnesses include infants, pregnant women, elderly persons or individuals with weak immune system. Thus extra care should be given for keeping food safe for people belonging to this risky category. Nutrient

Quality Management and Continuous Improvement DB Week One Essay

Quality Management and Continuous Improvement DB Week One - Essay Example agement in assessing and investigating performance in order to ensure their services are valuable and adhere to established standards (Warren et.al, 2011). For example, cost of auditing workers, software, customer satisfaction and speed of executing services. Prevention costs are the expenses incurred in an effort to minimize appraisal and failure cost (Warren et.al, 2011). For example, the cost of inspecting check-in and check-out processes, evaluating the employee’s performance, inspecting cleanness of the rooms and the process of changing over the rooms at the client’s request. Internal costs are the expenses the hotel will incur in establishing poor services or products such before they are actually offered to the clients (Warren et.al, 2011). For example, inappropriate rooms, delays in check-in, check-out and cost of rearranging the room, repair of the rooms, unoccupied capacity, cost of motivating workers, cost of redirecting clients to other hotels. External failure costs are the cost related to defect in products or services after it has been offered to the clients (Warren et.al, 2011). For example, the customer dissatisfaction with the quality of rooms may cause them fail to continue visiting the hotel in the future. Cost of appraisal and external cost are very essential because they assist the management to evaluate how customers view the services and suggest what the management may do in order to increase customer

Unit 1 Lab Assignemnt Coursework Example | Topics and Well Written Essays - 500 words

Unit 1 Lab Assignemnt - Coursework Example To enable a DHCP client to use an address permanently, one creates client reservations. DHCP options pass additional IP setting to clients. Some of these options include DNS server and Domain name. The design of DHCP options involves definition of settings to establish the boundaries of a given DHCP configuration. Server options apply the options to all scopes defined while scope options apply to a single scope (It Essentials: Pc Hardware and Software Companion Guide 53). In addition to the DHCP configuration, there exist advanced settings. One can enable the pool configuration or specify additional service availability settings. Configuring a DHCP relay agent involves configuring the relay agent program in a computer allowing messages to be relayed across different subnets (It Essentials: Pc Hardware and Software Companion Guide 76) Setting up a relay agent on a computer on each subnet allows message traffic to be relayed to computers on different subnets (Bender 67). Configuration Protocol for IPv6 can also be configured for DHCP. The use of IPV6 allows many subnets to be created. Networking is important in any IT field. Proper understanding of this lab concepts helps prevent network errors that come about from improper configuration. Traffic jam, which is common problem to large networks, can be prevented if one adheres to proper configuration. Network security can also be guaranteed by proper

Relationship Between Identity and Employment

Relationship Between Identity and Employment How important is the relationship between a person’s occupation and his or her identity? Within human social contact, many of the interactions we have presume a link between paid occupation and identity. Such a presumption extends not only to the identity of the individual in question but also to the notion of a collective identity: an identity shared by the individual and his or her co-workers. The income generated from our work and the way in which we distribute it – the lifestyle it affords us – all help to shape our identity. However, there are other things which influence our identity; work being only one of them, and so establishing a causal link between occupation and identity can sometimes be difficult. When thinking about our identity within the economic framework of employment we must also consider the notion of representation: our feelings about our occupation and the money and lifestyle it affords us are shaped by the way others see us, and what they have.[1] Our identity is an encompassing concept that influences and is influenced by our relationships with other people. This logic dictates that our identities must be closely tied, in some way, to what we do, and how we interpret what we do in the context of our relationships. There is a close connection between doing and identity and the use of language in the creation of meaning and understanding of this[2]. Piaget[3] and Kagan[4] illustrate how children learn about the world through doing; how the realisation that we can act upon the environment contributes to our sense of self, and the realisation that we are separate from our environment. Children, therefore, come to realise that their actions have social meaning and that their approval as individuals is in direct correlation to what they do: we begin to learn about ourselves as individuals and as members of social groups. As we develop our identity is shaped by our competencies, especially in comparison with others, as well as our s ocial standing and the expectations placed upon us[5]. As adults, our identity becomes goal-oriented and this is largely influenced by society[6]. Occupation is a goal-oriented life activity. Goals are motivators because we view them in terms of the effect of goals met or unmet. Working late, volunteering, taking on extra responsibility allows us the opportunity to imagine praise, promotion, recognition because of our virtue. This imagining shapes our views of our future self and motivates us to further goal-directed action. Motivating images are often called possible selves[7] and they represent what we like might like to become or are afraid of becoming. Possible selves are useful for providing the catalyst to transfer thought to action and as we shape our own identity in a positive manner, our satisfaction increases. Our occupation is the vehicle through which we can develop and express our identities and in order for us to do so within our occupations we must demonstrate to others that we are competent to gain approval and avoid rejection. If we are competent it suggests that we are able to deal effectively with challenges that come our way; the more successful we are at dealing with challenges, the higher our self-confidence. Self-confidence highlights a clear link between our identity and a belief in the things that we are able to do. If our identities are crafted by our occupation and the way in which we perform within that sphere, then a threat to our ability to engage in an occupation becomes almost a threat to our identity. Disabilities often threaten the establishment of an identity based on competence.[8] Redundancy, for example, or unemployment can erode the shared experience of the labour process which can act as the basis for group identity[9] as well as the benchmark that enable us to sustain and articulate our individual identity.[10] For men, unemployment or redundancy can undermine their masculine identity as the traditional male-breadwinner and relegate them to the private rather than the public sphere, and for those used to employment, a lack of occupation can lead to identities becoming more privatised.[11] Turnbull argues that an occupational based identity may offer the individual the highest status and most positive self-image available to them.[12] In this way, those without an occupation, or w hose occupation affords them only the most basic living have identities defined by the notion of falling into a particular class, e.g. working class – here an identity is defined by subsistence. Poverty becomes a marker of status and position and can almost be a deprivation of identity. It is clear that an occupation is central to a sense of who we are and our worth which in turn influences how others see us and how we see other people, and since we spend most of our lives working this provides us with a sense of coherence which helps plays an important role in the shaping of both our individual and collective identity. It is important to note though, that occupation is only one factor amongst many which impacts upon our identity and its relative importance must be viewed alongside that of other social factors. In what ways do social factors shape our identities? It is true to suggest that our identity is made up of individual traits and interpersonal relationships as well as ideas and beliefs we derive from belonging to different groups. Every one of us has a number of different identities open to us and these identities tell us who we are and what each particular identity might involve. Social contexts will generally indicate which identity is most pertinent at any given time. Tajfel argues that there are times when our ‘group’ identity or social identity is more important to us than our personal identity and this decision is particularly dependent upon social factors.[13] Categorisation shapes our identities – when we categorise someone or something we do so in an attempt to understand them and their social environment. So labelling someone as a Muslim, or a Jew, or a football fan or black or white, unemployed or employed allows us to define the kinds of behaviour that are appropriate or even expected of that category. There are a number of different categories which bring with them their own factors which help to shape our identity and the behaviour that is expected of individuals who fall within a particular category. Perhaps some of the most obvious categories are those of race, gender, nationalism and class. When we talk about categorisation by gender, for example, it is often assumed that the role of an individual is defined by their genitalia and that there are social roles for males and social roles for females. This categorisation can be something against which individuals may rebel, but this can also be a group to which they belong tha t brings with it negative aspects, too. For example, a sub-category for women is often that of the victim; such groupings can have a substantial impact upon the identity of the individual. In everyday speech, we often use the word race to denote a group of individuals who have a particular way of talking about themselves and others – and again we often expect of these people particular types of behaviour, some of which can reinforce stereotypes and contribute to prejudice: social factors which can all affect the identity both of the individual themselves and the identity of the group itself.[14] We identify with groups we perceive that we belong to. This has two ramifications: part of what make me ‘me’ is my membership of a particular group, so sometimes there are in-groups and sometimes out-groups (us vs. them) but my identity is also shaped by the fact that I am truly a unique individual. My membership of a particular category or group is just as real to me as the fact that I know that I am unique. A further ramification of this concept is the notion that despite the fact that I am unique, my group self also makes me the same as others within my group. There will be some occasions when I will treat members of my group as being the same as me in some important and pertinent way. For example, I may believe that although I am different to the members of my group, in that I am ‘me’, I am also the same in that I believe that my nation is superior and more deserving of respect than yours (nationalism). Within individual groups Tajfel argues that group members compare themselves with each other, because this comparison allows them to define their group as positive (or negative) and therefore by default, see themselves in a positive (or negative) light. People are generally motivated to see their group as better than other similar groups, but often groups might try to belittle differences between groups in order to be able to view their own group favourably. For example, people from developing countries might regards their country as inferior technologically or economically but might believe that they live a morally much superior way of life. [15] Social factors, therefore, shape our identity in a variety of ways: they influence the way we view ourselves and others, the people we feel that we belong to and identify with, the behaviour we feel is expected of us, and of others and the worth we attribute to other individuals and groups, as well as to ourselves and the groups we feel we belong to. Bibliography Christiansen, C H. Defining Lives: Occupation as Identity: An Essay on Competence, Coherence and the Creation of Meaning. American Journal of Occupational Therapy. 1999 Cooley, C.H. Human nature and the social order. New York. Scribner. 1902 Kagan, J. The Second Year: the emergence of self-awareness. Cambridge, MA. HUP. 1981 MacKenzie, R. Stuart, M. Forde, C. Greenwood, E. Perrett, R. Gardiner, J. All that is Solid? Class Identity and the Maintenance of a Collective Orientation amongst Redundant Steel Workers. Sociology 2006. Piaget. J. The construction of reality in the child. 1954. Basic. New York. Ruble, D. Social Cognition and Social Behaviour: developmental perspectives. New York. CUP. 1983 Tajfel, H. Social identity and intergroup behavior. Cambridge, England: Cambridge University Press. 1982 Vygotsky, LS. The instrumental method in Psychology. P134-143. 1981. Woodward, K. ed. An introduction to the Social Sciences: Understanding Social Change: questioning identity: gender, class, nation. Routledge. London. 2002 1 Footnotes [1] Woodward, K. ed. An introduction to the Social Sciences: Understanding Social Change: questioning identity: gender, class, nation. Routledge. London. 2002 [2] Vygotsky, LS. The instrumental method in Psychology. P134-143. 1981. [3] Piaget. J. The construction of reality in the child. 1954. Basic. New York. [4] Kagan, J. The Second Year: the emergence of self-awareness. Cambridge, MA. HUP. 1981 [5] Ruble, D. Social Cognition and Social Behaviour: developmental perspectives. New York. CUP. 1983 [6] Cooley, C.H. Human nature and the social order. New York. Scribner. 1902 [7] Christiansen, C H. Defining Lives: Occupation as Identity: An Essay on Competence, Coherence and the Creation of Meaning. American Journal of Occupational Therapy. 1999 [8] Ibid. [9] MacKenzie, R. Stuart, M. Forde, C. Greenwood, E. Perrett, R. Gardiner, J. All that is Solid? Class Identity and the Maintenance of a Collective Orientation amongst Redundant Steel Workers. Sociology 2006. [10] Ibid. [11] Ibid. [12] Ibid. [13] Tajfel, H. Social identity and intergroup behavior. Cambridge, England: Cambridge University Press. 1982 [14] Woodward, K. ed. An introduction to the Social Sciences: Understanding Social Change: questioning identity: gender, class, nation. Routledge. London. 2002. [15] Tajfel, H. Social identity and intergroup behavior. Cambridge, England: Cambridge University Press. 1982

Whether Einstein Was a Plagiarist or Not :: Plagiarism Albert Einstein Scientists Essays

Whether Einstein Was a Plagiarist or Not Proponents of Einstein have acted in a way that appears to corrupt the historical record. Albert Einstein (1879-1955), Time Magazine's "Person of the Century", wrote a long treatise on special relativity theory (it was actually called "On the Electrodynamics of Moving Bodies", 1905a), without listing any references. Many of the key ideas it presented were known to Lorentz (for example, the Lorentz transformation) and Poincarà © before Einstein wrote the famous 1905 paper. As was typical of Einstein, he did not discover theories; he merely commandeered them. He took an existing body of knowledge, picked and chose the ideas he liked, then wove them into a tale about his contribution to special relativity. This was done with the full knowledge and consent of many of his peers, such as the editors at Annalen der Physik. The most recognisable equation of all time is E = mc2. It is attributed by convention to be the sole province of Albert Einstein (1905). However, the conversion of matter into energy and energy into matter was known to Sir Isaac Newton ("Gross bodies and light are convertible into one another...", 1704). The equation can be attributed to S. Tolver Preston (1875), to Jules Henri Poincarà © (1900; according to Brown, 1967) and to Olinto De Pretto (1904) before Einstein. Since Einstein never correctly derived E = mc2 (Ives, 1952), there appears nothing to connect the equation with anything original by Einstein. Arthur Eddington's selective presentation of data from the 1919 Eclipse so that it supposedly supported "Einstein's" general relativity theory is surely one of the biggest scientific hoaxes of the 20th century. His lavish support of Einstein corrupted the course of history. Eddington was less interested in testing a theory than he was in crowning Einstein the king of science. The physics community, unwittingly perhaps, has engaged in a kind of fraud and silent conspiracy; this is the byproduct of simply being bystanders as the hyperinflation of Einstein's record and reputation took place. This silence benefited anyone supporting Einstein. Introduction Science, by its very nature, is insular. In general, chemists read and write about chemistry, biologists read and write about biology, and physicists read and write about physics. But they may all be competing for the same research dollar (in its broadest sense). Thus, if scientists wanted more money for themselves, they might decide to compete unfairly. The way they can do this is convince the funding agencies that they are more important than any other branch of science.

Cultural desire Essay

Cultural desire is for many people understood solely as an intention to cope with cultural features on a new place without making much harm to one’s personal cultural belonging. Tracking the leading precursors in a cultural versatility, the novel by Julia Alvarez presupposes the reality of a new life on a new place where former high values appear to mix up with the â€Å"melting pot† of the United States. While reading this book, I have learnt that the cultural gap is beyond disagreement. It is a matter of how a person can deal with new people and new features under different circumstances. As a matter of fact, Alvarez managed to show the face of an immigrant who can lose many precious things of hi/her own for the sake of personal survival. This prerequisite of the discussion maintained by the author pushed me on the issue of my personal values in life. It seems that people do not pay attention to these subtle features until they are threatened to have no such values at all. I cannot just confess in the fact that I can demonstrate such behaviors and be of the same kind. However, the book by Alvarez (1992) provides an overall representation of gender and race issues as being interwoven into a mutual symbiosis of a man’s nature. It also spreads over the workplace where individual communicates and spends much time. To say more, it is impossible to separate this unity into pieces. This is why I try to keep a strict eye on the problem of personal cultural identity and the way it should appreciate my personal feelings about everything around (people, education, government, services, etc. ). Losing accents is dead-end for a person. It is a so-called start for self-destruction and decline. Most of all, it considers one’s inability to rationally and objectively perceive the gist of values that your culture gave you by birth. One should take notice of the fact that those cultural precursors and adjustments are usually nurtured by the community of people where an individual grew up and developed figuratively into a person. By now, I assume culture to be an inseparable part of any individual including me as well. This incorporation of a sound mind reflects on my realistic viewpoints as of community, public opinion, society, and socialization. Culture and everything related to it corresponds to one’s ability to grow rich in thoughts, business, and self-esteem, of course. Thus, I feel like shaping the difference between what I supposed to be true about culture prior to completing my readings. This comes out to be as a result of an alleged revelation which grounds on the experience of people living in America and trying their best at finding out the most convenient â€Å"place under the sun. † In most cases I see the difference as a reflection of peoples’ being misunderstood or invisible for the majority within the society where they live (Rubin & Melnick, 2007). This issue is a real impediment, as I see now, for people to adjust to the new cultural environment. Hence, it needs no additional proof to gain momentum about the cross-cultural justification in evidence. Nevertheless, one should keep it in mind that there is nothing to provoke cultural misbalance, unless people of majority. This cornerstone assumption leads toward broader discussion of the subject matter insofar. It provides a collision of general assumptions on what I thought of culture previously to reading the book by Alvarez. Delivering care to a member of culture is a sticking point for most Americans and people living in a multinational society on the whole. To keep it clear, one should be attentive to those being in need regarding the human viewpoint. It means that all people are to be justified through the so-called â€Å"orifice† of humane. This mentions the ideal balance of experience and personal aptness at communicating with different people. This simple step is not a big deal for anyone. It becomes challenging if not setting oneself free from bigotries about immigrants and people of different cultural background. In turn it liberates people in appealing to this or that culture. Thus, I can identify humane, as the main weapon for enforcing innermost willingness to help people and deliver care to them, despite their racial or cultural identities. I cannot fail to agree that humanity and humane should go hand in hand while providing help to people of different culture. It is not just a matter of social stability and spiritual growth. First of all, it is all about how a person feels like about life and surroundings, the same as Yolanda could feel when in New York (Alvarez, 1992). On the other side, different attitudes turned to the positive part of communication and assistance is an asset having a contrasting shape. This is why people face struggle and contradiction. They just cannot perceive and further estimate cultural differences of one another. Hence, they are helpless to be united. I would recommend the example of Abraham Lincoln who was the first to make white people of America look at the former slaves and other immigrants in the same way as they do toward themselves. As an advanced practice nurse, I would like to be more patient to people with whom I should work. It is a preliminary action that the staff conceives you correctly and its members could defer you in everything regarding the work. In this respect I would continue on applying traditional medical practice, but along with some more skills to be developed in the course of medical implementation. Some experts may think of it, as just by enforcing themselves to be more careful and attentive toward patients. However, a set of appropriate steps should be as follows: †¢ Developing listening skills; †¢ Making thorough observation; †¢ Being on the same level with a patient, but still a bit higher; †¢ Being ready to provide new things in practice; †¢ Keeping in mind one’s own cultural features and assumptions; †¢ Working out an intention to point out cultural aspects out of the community; †¢ Recognizing frustration and alienation as having reference to culture (Andrews & Boyle, 2008). Summing all these points up, I would never pay attention solely to some few of them, but I would rather take them all into account to become proficient in shaping cultural aspects while working with patients. In fact, it would help reach out better results concerning a patient’s recovery. Nonetheless, it goes without saying that people do not want to sacrifice their cultural features for the sake of disparities and unfairness taking place in the society. Medical practice can be said to have international roots as well as cultures pertaining to different nations. Hence, more humane and patience would save more points to assume cultural features referred to an individual without any bias at all. Reference Alvarez, J. (1992). How the Garcia girls lost their accents. New York, NY: The Penguin Group. Andrews, M. M. , & Boyle, J. S. (2008). Transcultural concepts in nursing care (5 ed. ). Philadelphia, PA: Lippincott Williams & Wilkins. Rubin, R. , & Melnick, J. P. (2007). Immigration and American popular culture: an introduction. New York, NY: NYU Press.

LOreal Essays

LOreal Essays LOreal Paper LOreal Paper Essay Topic: Marketing Promotion refers to any marketing activities that are intended to inform, persuade or motivate current and potential customers into buying or supporting a product or service. So as a result of this the promotional mix is a combination of promotional methods used to communicate with target customers. The promotional mix is split up into eight main methods of promotion, these methods are; Using the corporate image. Public relations. Personal selling. Advertising. Exhibitions. Sponsorships. Direct marketing. Sales promotion. The first method I am going to look into for the promotional mix is Using the corporate image. This is when a company uses promotion through the reputation of their business. This can either be through either the company being very profitable or even being a green business that cares for the environment. The corporate image is the public perception of the company rather than a reflection of its actual state. The next method that Im going to be looking into in the promotional mix is Public relations. Public relations is the process of communication of a specific message to organisations stakeholders. The purpose of public relations is to achieve positive publicity from the customers or potential customers. Public relations has to be very effective and the way that this method can deliver being effective is by being planned and controlled and be ready to deal with any situations that arise and continue to deliver effective service over a long period. The next method that Im going to look into in the promotional mix is Personal selling. Personal selling is face-to-face selling in which a seller attempts to convince a customer to make a purchase. A way that personal selling is used in the promotional mix is by increasing business sales, this can be done in two ways these are;   Cross-selling which is done by selling a product that is related to the product that the customer or potential customer has bought or is about to buy. An example of this is if a customer walked into a phone store and the employee persuades the customer to buy a phone case for the phone they have just purchased.   Up-selling is done if a customer walks into a store and is going to purchase a product or service and an employee persuades them to upgrade to get a more expensive better product than what they were looking for. By providing personal selling in the promotional mix it helps businesses to remain competitive against its competition. Another way that personal selling is used is by developing the customer care in the business by gathering feedback off the customers to see what they can improve or add to the service they are providing. This might be by training up staff better so they know more about all the products or services that the company offers so they can help customers make a better purchase. The next method that Im going to look into in the promotional mix is Advertising. Advertising is used to promote a product or service; advertising can be done through celebrities. Such as the new Morrisons advert staring Freddy Flintoff, by using a celebrity in the advert is persuades the customers to shop their as a celebrity is being seen doing so themselves so they want to follow the celebrity trend. The next method that Im going to look into in the promotional mix is Sponsorships. Companies use sponsorships as a way of advertising themselves to the public. An example of this is companies sponsoring the London 2012 Olympics such as McDonalds and Heineken. The next method that Im going to look into in the promotional mix is Direct marketing. Direct marketing is a direct marketing communication with the customer. An example of direct marketing can be;   Direct mail.   Mail orders.   Tele-marketing.   Door to door distribution. The next method that Im going to look into in the promotional mix is Sales promotion. Sales promotion refers to the techniques and methods used by a business to sell its products to either customers or other businesses. Its main purpose is to get customers to purchase the product that the company is trying to sell. An example of this could be by offering a 10% discount to the product or service if you buy a particular newspaper. The first business I am going to look into is LOreal with the AIDA model. AIDA stands for; Attention, Interest, Desire and Action. The way LOreal grabs the attention of its customers or its potential customers is by Sponsorships. LOreal has sponsored Fiat Yamaha in the MotoGP and as a result of this they are placing the LOreal logo on their bikes that they will be racing on, because this logo is on the bikes it will attract people that are watching the MotoGP and will stick that business in peoples minds so it will gain attention of the business a lot more. Another way that LOreal will grab the attention of its customers and potential customers is by using the corporate image. As LOreal is a well established hair product brand it will stick in peoples minds when they think of shampoo as they are a top leader in this target market. The way LOreal gets the interest of its customers or its potential customers is by sales promotion. LOreal uses sales promotion on some of its products to get the customers attention of the product, this is sometimes used by using buy one get one free. LOreal mainly use sale promotion when a new product is launched so that the reputation of that product rises and customers become more aware of it, so as a result of this it gains the interest of the customers or potential customers. The way LOreal gains the desire of its customers or its potential customers is by advertising. LOreal uses advertising to gain the desire of the customer for the products that they are trying to sell, such as the LOreal advert for mens deodorant staring Eric Cantona, by seeing a celebrity using the product customers or potential customers instantly want it because it is being used by a celebrity and is deemed good to have. The way LOreal gets the action off the customers is by direct marketing. LOreal uses direct marketing to customers by sending them newsletters telling them personally about products that suits them by seeing what products they have bought before in the past that relates to the products they are trying to sell. As customers receive this newsletter that relates to what they usually buy they take the action of making a purchase of a new product to test it out and see what it is like. Another way LOreal gets the action off customers is by personal selling. LOreal uses personal selling in the form of cross-selling for some of its products by selling products that relate to the product they have already purchased such as if a customer bought moisturiser then employees for LOreal would try and sell them post balm. The communication model is used in advertising. The company encode the message which they are trying to get across to their current and potential customers in the television advertisements which the viewers will then decode the information in the way they perceive the message. The aim of this method is to persuade the customers to purchase the product in question. The way that LOreal creates an appropriate mix is by splitting up the mix into different categories, these are;   Short term and Long term goals the short term goal is to get the funds to make the new products and bring the new product out to the market. The long term goal is to make the product well established   Target market and exposure to the media the target market that LOreal are aiming for is both men and women between the ages of 16-65, they expose this to the media and aim their products to who they are aiming to, such as a girly magazine that targets teenagers.   Type of market the market that LOreal is in is cosmetics, skincare and head care.   Changing market conditions LOreal needs to take into account the recession so that they are bringing out products that customers can buy whilst money is an issue and spending has to be careful.   Budget and timing LOreal need to budget the products they are making so that the company doesnt make a loss by too many being made, not only this but the time to make the products cant be to long in case there is a huge demand for it. The next business I am going to look into is Compare the Market with the AIDA model. AIDA stands for; Attention, Interest, Desire and Action. The way that Compare the Market grabs the attention of its customers or its potential customers is by Sponsorships. Compare the Market has sponsored channel 4 drama and as a result of sponsoring channel 4 drama they have their advertisements placed before a number of television dramas such as ER, Brothers and Sisters and Shameless, because this advertisement is on the channel 4 breaks it will attract people that are watching the television and will stick that business in peoples minds so it will gain attention of the business a lot more. Another way that Compare the market will grab the attention of its customers and potential customers is by using the corporate image. As Compare the Market is a well established comparing website brand it will stick in peoples minds when they think of finding cheap insurance from their advertisements compare the meerkat, as they are a top leader in this target market. The way that Compare the Market gets the interest of its customers or its potential customers is by advertisements. This is done through people on the advertisement saying that they have saved x amount of money by using the website and how quick and easy it is to use. This gets the interest of the customers or potential customers as they realise that by going on the website they can save more money by comparing different insurance companies all on one page. The way that Compare the Market gains the desire of the customers or its potential customers is by advertisements. This is done by people knowing that by using this website you will only have to fill out your information once, and the rest will be done by the website. This gets the customer desired by only having to fill out information once instead of a lot of times on a number of different websites. Not only this but when on advertisements it tells you that on average people save around à ¯Ã‚ ¿Ã‚ ½200 this gets them wanting to go on it. The way that Compare the Market gets the action of the customers or its potential customers is by people going on the webpage. Once there on the page and filled out their details and realise how cheap some of the insurance quotes are then they are more likely to make a purchase as it is so simple. The way that Compare the Market creates an appropriate mix is by splitting up the mix into different categories, these are;   Short term and Long term goals the short term goal for Compare the Market is to get the reputation up of the website. The long term goal for Compare the Market is to be the market leader in this market.   Target market and exposure to the media the target market for Compare the Market is between the ages of 17-80 both men and women.   Type of market Compare the Market is in the insurance market.   Changing market conditions in the recession a lot of car insurance companies decided to promote offers such as purchase a year car insurance and get the first two months free, as a result of this Compare the Market are able to market these deals.

Wrong Medicine For Asia Essays - Stock Market Crashes, Free Essays

Wrong Medicine For Asia Essays - Stock Market Crashes, Free Essays Wrong Medicine For Asia The Wrong Medicine for Asia By JEFFREY D. SACHS CAMBRIDGE, Mass. In a matter of just a few months, the Asian economies went from being the darlings of the investment community to being virtual pariahs. There was a touch of the absurd in the unfolding drama, as international money managers harshly castigated the very same Asian governments they were praising just months before. The International Monetary Fund has just announced a second bailout package for the region, about $20 billion for Indonesia. That should, in principal, boost confidence. But if it is tied to orthodox financial conditions, including budget cuts and sharply higher interest rates, the package could do more harm than good, transforming a currency crisis into a rip-roaring economic downturn. In the Great Depression, panicked investors fled from weak banks in the United States and abroad. Since banks borrow short term in order to lend long term, they can be thrown into crisis when a large number of depositors suddenly line up to withdraw money. In the days before deposit insurance, individual depositors would all try to be first in line for withdrawals. In 1933, the Federal Reserve played it disastrously wrong. Rather than lending money to the banks to calm the panic and to show the depositors that they could indeed still get their money out, the Fed tightened credit, as financial orthodoxy prescribed. Confidence sank, and the banking system crumbled. The Asian crisis is akin to a bank run. Investors are lining up to be the first out of the region. Much of the panic is a self-feeding frenzy: even if the economies were fundamentally healthy at the start of the panic, nobody wants to be the last one out when currencies are weakening and banks are tottering because of the rapid drain of foreign loans. I t is somehow comforting, as in a good morality tale, to blame corruption and mismanagement in Asia for the crisis. Yes, these exist, and they weaken economic life. But the crisis itself is more pedestrian: no economy can easily weather a panicked withdrawal of confidence, especially if the money was flooding in just months before. The I.M.F. has arrived quickly on the scene, but the East Asian financial crisis is very different from the set of problems that the I.M.F. typically aims to solve. The I.M.F.'s usual target is a government living beyond its means, financing budget deficits by printing money at the central bank. The result is inflation, together with a weakening currency and a drain of foreign exchange reserves. In these circumstances, financial orthodoxy makes sense: cut the budget deficit and restrict central bank credits to the government. The result will be to cut inflation and end the weakening of the currency and loss of foreign exchange reserves. In Southeast Asia, this story simply doesn't apply. Indonesia, Malaysia, the Philippines and Thailand have all been running budget surpluses, not deficits. Inflation has been low in all of the countries. Foreign exchange reserves, until this past year, were stable or rising, not falling. The problems emerged in the private sector. In all of the countries, international money market managers and investment banks went on a lending binge from 1993 to 1996. To a varying extent in all of the countries, the short-term borrowing from abroad was used, unwisely, to support long-term investments in real estate and other non-exporting sectors. This year, the bubble burst. Investors woke up to the weakening in Asia's export growth. A combination of rising wage costs, competition from China and lower demand for Asia's exports (especially electronics) caused exports to stagnate in 1996 and the first part of 1997. It became clear that if the Asians were going to compete, their currencies would need to fall against the dollar so their costs of production would be lower. It also became clear that with foreign lending diverted into real estate ventures, there was some risk that the borrowers, especially banks and finance companies, would be unable to service the debts if the exchange rates weakened. After all, rentals on real estate developments would be earned in local currency, while the debts would have to be repaid in dollars. The weaknesses in the Asian economies

Exam 2 Essay Example | Topics and Well Written Essays - 1000 words - 2

Exam 2 - Essay Example Strategic staffing can be defined as the process that companies utilize to identify and deal with the staffing implications of specific business plans and strategies. It includes both the idea of identifying and tackling, but not either of the two. Some organizations implement strategic staffing only to assist them identify problems like staffing gaps; in which demand surpasses supply, or surpluses; in which supply surpasses demand. Even though this identification process is essential, it is also inadequate. Strategic staffing is helpful solely when the procedure also defines what the company ought to do to reduce or eliminate those surpluses and staffing gaps most efficiently. Strategic staffing can also be defined to mean a process towards change. Emphasizing change means that staffing insinuations should be identified and discussed continuously, any time changes are made to the business plan, not just once per year (Bechet 51). Mostly, organizations perceive that the aim of strategic staffing is to forecast future staffing requirements. They then attempt to define staffing activities that must be considered in that context to get rid of issues that may or may not come up in the future. This move cannot be accurately achieved, while at the same time, has little or no impact to the company. As a result, some organizations give up to the procedure immediately since their managers have no understanding, knowledge, and skills to predict their lasting staffing needs reliably. The objective is therefore to develop a long-term context in which the most efficient short-term decisions can be made. For a company to develop a strategic staffing plan that is successful, it has to encounter several issues or problems. This can include lack of specificity on expected competencies, invalid data for making sound decisions, and poor

Financial Management of Healthcare Organizations Coursework

Financial Management of Healthcare Organizations - Coursework Example The auditing criteria which we applied in the analysis were in accordance with the U.S generally acceptable auditing standards. According to the regulations, we are required to undertake the audit process so that assurance is provided to the company that no sign of material misstatement was exhibited in their financial statements. The audit considered assessment of accounting principles, the presentation of statements and the supporting evidences for the amount and disclosures as provided by the financial statements of the organization. Being a respected institution in the field, our opinion would be an asset for future financial management plan. Under this section the analysis would show an evaluation of the general financial profile of the organization. The interpretation of the HCF data would be captured which will summarize the figures as extracted from the combined financial statements of cash flow, balance sheet, equity statement and income statement as was prior prepared by the organization. According to figures as was posted in the balance sheet, total asset for the year 2003 was $238,365. This increased to $265,784 in 2004; $276,975 in 2005; $287,983 in 2006 and $311,140 thousand in the year 2007. Basically, the combined total resource between 2003 and 2007 experienced an increment of $72,775 thousand dollars which is an equivalent of 30.53 percent. Referring to the combined liability values, the company reported $39,458 thousands dollar of total liabilities in 2003; $51313 thousands in 2004; 44960 thousands in 2005; $41,277 in 2006 and $45,432 thousands in 2007. There was a general increase in the combined liabilities with the financial year 2003 and year 2004 reporting the highest percentage increment of 30.04 percent. The overall change in total liabilities within the period of analysis however, was slightly lower because the value declined in 2007 to ($5974 thousands) which is an

Fashion Design Research Paper Example | Topics and Well Written Essays - 1500 words

Fashion Design - Research Paper Example The paper "Fashion Design" analyzes the Role of Fashion Designers. Fashion design is the field of art that deals with application of aesthetics, design or natural beauty on clothing and accessories. The creation of clothes, and other lifestyle accessories, is the principal activities involved. It is mainly influenced by culture and social relationship and circles hence its variation over time and place. All the different kinds of people and personality are served by varied elements of fashion design. This is in terms of the detail, techniques and finish to be applied. Carr and Pomeroy provide the steps involved in garment production. They begin by stating that fashion designers are the professionals who are involved with the every detail of the process that introduces a new fashion into the public domain. However, the first process begins with creating a basic design. This step is followed by the creation of a card design to establish that all pieces of the fabric fit well together. The final garment can then be created in accordance with the card pattern after all pieces are properly assembled. It involves the selection of appropriate materials that include buttons, zippers, as well as the selection of the suitable colors. At this point, the designer decides whether to show the clothing in a collection, modify or reject it (1992). Additionally, the fashion designer is involved in a fashion show, which is executed by selecting models, arrangement of garments in the collection.

Business Task 2 on reflection Essay Example for Free

Business Task 2 on reflection Essay UAE otherwise known as United Arab Emirates is amalgamation of 7 Emirates namely Umm Al, Quwain, Ras Al Khaimah, Ajman, Sharjah, Dubai, Abu Dhabi, and Fujairah. UAE is the second biggest Arabian Middle East economy. The United Arab Emirates is the number 3 biggest in this region in crude oil exporting, following Iran and Saudi Arabia. It possesses the number 6 biggest recognized conservative crude oil reverse and the 5th biggest natural gas reserves. The swift growth in demand of water and electricity has generated the necessity to appraise unconventional power generation sources. In the year 2008, the United Arabs Emirates produced energy white paper on study of energy that confirmed that nuclear power to be environmentally friendly and safe alternative which would increment the prevailing plants of power in accomplishing increasing energy requirements. 2.1 Objective of this study accomplishment                The objective of this study of examining whether ownership structure matters for the performance of firms in United Arabs Emirates was achieved. Empirical evidence suggests that privately held firms tend to be more efficient and more profitable than publicly held firms. This shows that ownership structure matters. The question now is how does it affect firm performance? This question is very important because it is based on a research agenda that has been strongly promoted by La Porta et al. (1998; 1999; 2000). According to these studies, failure of the legislative framework to provide sufficient protection for external investors, entrepreneurs and founding investors of a company tend will maintain large positions in their firms thus resulting in a concentrated ownership structure.                  This paper aimed at looking at whether ownership structure has an impact on firm performance in UAE. This region has witnessed significant economic growth over the last few decades. The region is also facing turbulent times with respect to corporate governance practices, resulting in poor firm performance. Corporate governance issues are not limited to the Gulf region. From a global point of view, corporate governance has witnessed significant transformations over the last decade (Gomez and Korine, 2005).                The data that is used in this study includes 362 non-financial listed firms during the period of 2006-2011 from Thomson one banker, Thomson.com, DataStream and annual report. Panel data is used to analyse the impact of ownership structure on firm performance number of independent directors on the board are controlled for. The different types of ownership structure that are included in the study are: managerial ownership, family ownership, government ownership, institution ownership, foreign ownership and concentrated ownership. Evidence personal learning and development 1.0 Effects of structure on firm performance                  It is indisputable, managerial ownership, Chairman own share, institutional investors, corporate total own, institutional owner domestic and corporate foreign all have positive effects on firm performance. The evidence is also consistent with theoretical and empirical arguments. On the contrary, When Return on Assets (ROA) is used as a measure of performance; the evidence shows that government ownership has negative effects on firm performance in United Arab of Emirates oil firms. Therefore, performance of United Arab of Emirates oil companies is affected by government ownership.                  The relationship between performance and ownership structure also differs for firm specific variables such as leverage, GDP growth and firm size. When the Tobin’s Q is used, the relationship is negative for leverage, GDP growth and firm size. The negative and significant impact of firm size on firm performance when Tobin’s Q is used can be attributed to the fact that large firms have limited investment opportunities, which limit their potential to grow and make profit. Surprisingly, the impact of GDP growth is significantly negative. However, when ROA is used, we did not find any significant relationship with firm performance in United Arab of Emirates oil firms.                   This study also shows that there may be a necessity to motivate policy makers of United Arab of Emirates oil firms to ensure that banks practice the mechanisms of corporate governance effectively. This practice should be compatible for the business environment of United Arab of Emirates oil firms, whereas adopting the same governance standards in order to ensure unification of disclosure level among the banks. It is expected that the best practice of the corporate governance characteristics will contribute to improve efficiency, effectiveness and monitoring in the Islamic banks of UAE. Therefore, this can only be applied by developing the regulatory and compelling frameworks.                  In the last 4 decades, researchers have believed that there is a connection between the firm performance and the ownership structure. In this regards, there has been publications of many studies on different markets to inspect this relationship. This connection between performance and ownership structure dates back to empirical study of Mean and Berle in the year 1932 that got that the weakness of shareholding in a negative way influence the performance of affirm via an inverse relationship. Generally, the number of well-developed policies and the present legal systems are poorly developed in the markets that are emerging. These new markets, according to most analysis studies, lack protection for their creditors and shareholders (La Porta, 1999). 2.0 Ownership structure in relation to firm performance                  The issue as to whether ownership structure matters for the performance of firms has been an important subject of debate in the finance literature. Empirical evidence suggests that privately held firms tend to be more efficient and more profitable than publicly held firms. This shows that ownership structure matters. The question now is how does it affect firm performance? This question is very important because it is based on a research agenda that has been strongly promoted by most researchers in economics. According to these studies, failure of the legislative framework to provide sufficient protection for external investors, entrepreneurs and founding investors of a company tend will maintain large positions in their firms thus resulting in a concentrated ownership structure. This finding is interesting because it implies that ownership structure can affect the performance of the firm in one way or the other. It is indisputable; the lack of regulations in corporate governance gives managers who intend to mishandle the flow of cash for their own personal interest a low control level. The empirical results from the past studies of impacts of ownership structure on performance of corporate have been inconclusive and mixed up. References Gomez, P.Y. Korine, H. 2005, Democracy and the Evolution of Corporate Governance. Corporate Governance, 13, 739-752. La Porta, R., L. et al. 1999, Corporate ownership around the world. The Journal of Finance, 54(2), 471–517. Source document

Marketing Strategies For Toys 4 U Marketing Essay

Marketing Strategies For Toys 4 U Marketing Essay India, is one of the oldest civilizations in the world. Its rich traditions embedded in the very core of common Indian man, and its large cultural diversity are well known worldwide. The Indian toy industry, as old as this nation itself, has been nurtured and enriched under this intellectually rich background. Indian toys, which are manufactured all over the country, reflect the Indian cultural diversity in the range of items manufactured. India has expertise knowledge regarding toys making , gone are those days were people used to say India is underdeveloped country but now India has developed a lot from the past and started using all new kind of technologies with innovative ideas. The toy industry emphasises on Play with Safety and Learning. II ) A BRIEF HISTORY OF OUR COMPANY : We had a humble beginning in 1978, as a small scale unit U R TOY established at Raichur, a small town in Karnataka(India) by using local raw materials and procuring some vital inputs from Hydrebad, a capital city of Andra Pradesh, a neighbouring state. We employed 9 workers, 4 being women. Initially we marketed our products in our town and neighbouring areas within the vicinity of 100kms. A year later our products were known to the customers in the state of Karnataka and gradually we moved into the neighbouring states and then the entire nation. The Govt of Karnataka recognised our company and honoured us as one of the Best Entrepreneurs of Karnataka which motivated us to enter the national market. By the turn of the century, our company in order to expand, has renominated the Board of Directors, restructured the personnel by appointing designers, researchers, marketing experts, quality control department was also established and marketing strategy was reoriented to suit the need of the hour. For effective production and marketing and business promotion we moved to Mumbai, the Business City of India. Our companys name was changed as Toys 4 U pvt ltd. After moving to Mumbai our business expanded domestically and also overseas. The demand for our toys increased rapidly in leaps and bounds as a result of offering good quality and renovated products. Our neighbouring countries like Srilanka, Pakistan and Bhutan were impressed and our minds opened for International penetration. Our company manufacturers toys from diverse raw materials like plastic, wood, rubber, metal, textile etc different kinds of products like Wooden toys, Teddy bears, Police patrol, Military patrol , Trick stuffs, Boats, Automobile and Locomotive, our automobile include Action set, Pop-up boats, Coin banks, Science fiction, Toy bank,  wolf, Letter box, Huge boats, Mini recycle, Recycled Extra space, Balls, Kit bags, Floor ludo, Trick lock, Puzzler, Magic box, Shock diary, WWE champions toys, Adventurous toys, Robots, Remote control cars and bikes and many more. Our company is making use of Indian skills of master craftsmanship and creative designing and predominantly labour intensive. Our strong points are skilled work force, diverse range of products, focus on innovation and creativity with emphasis on learning and education. being a leading and long established toy making company in India which has major share in domestic and asian toy market, wishes to go global with special penetr ation into the UK toy market, with our high reputation and goodwill in the national and asian market, where we have treated our customers as kings and offer them high quality products at a justified price, without exploiting the customers. We wish to convert all our research findings and also production expertise wish to manufacture innovative and eco-friendly toys and offer them at the UK toy market. III ) MARKET EXPANSION: Now we are more focused to export our products to UK. UK comprises of 4 Main countries viz: 1)England 2)Scotland 3)Wales 4)Northern Ireland. United kingdom or Great Britain is located in Northwestern coast of continental Europe. It is a unitary state consisting of four countries England, Northern Ireland, Scotland and Wales U.K. has a Constitutional Monarchy System . The head of the state is Queen Elizabeth 2. It is a developed country with one of the largest economies in the world- (www.friendzline.com). Data UK England Scotland Wales Northern Ireland Area (km2) 242,514 130,281 77,925 20,732 13,576 Population* 59.8 50.1 5.1 2.9 1.7 (millions) (www.friendzline.com) Our Company wish to reap the benefits of globalisation as participating, in international business is easier, safer and also profitable. Our Government has been promoting exports of toys to our trading partners, the UK being one. The Sports Goods Export Promotion Council (SGEPC), a Government of India sponsored organisation looks after the promotion of exports of Indian toys from India. With our Price competitiveness, quality and Innovative products, we have a strong belief to have effective penetration into the UK market and assured promising future for our toys. The response we received from the visitors at Spielwarenmesse International Toy Fair, the largest toy fair shows in the world, held at Dubai recently has boosted our morale to go international and the feedback we received from the visitors was very positive and our mission to offer toys of global standards was achieved. Hence, we piously hope that our entry into the UK market will yield bountiful results. Our company by going global, can benefit from economies of scale, division of labour and specialisation , extended marketing will help us to spread our risk and also make best use of advanced transportation and communication. as both The UK and India being members of the WTO and staunch followers and staunch believers of globalization philosophy, our company will definitely benefit by spreading our wings into the UK. IV ) ECONOMIC FACTORS WHICH WILL HELP US TO ENTER THE UK MARKET. The buying power of a Britisher is far better than Indian, hence marketing our products will not be a problem. The toy market will be favouring our products as the macro economics variables are showing a positive potential growth, of the entire UK market. The exchange rate stability between Pounds and Rupees is a sign of assured profits for our company and customers in the UK are offered at stabilised prices. As a true follower of WTO norms, both the countries trade policies are not vindictive against each other. Customs imposed on exports and imports will not have remarkable effect on the sale of our toys in the UK. Historically, our country was a colony of Britishers and there has been a lot of exchange taking place in terms of our culture, tradition, and heritage. English is part of our life, hence language barrier is not a major hurdle in pursuing ourselves into the UK market. The International property Rights has assured our brands a safe and smooth sale in the UK market. Thanks to TRIPS(Trade Related Intellectual Property Rights).There is no corruption, nepotism, red tapism which is very important area of cost cutting for our products. Clean and Transparent administration in the UK, efficient bureaucrats and sensible trade transactions, the political stability and political will for stronger trade ties with India is an added booster dose for our company to enter the UK market. The needs of our home market and the UK market are to some extent may vary, as the maturity level of British children are at comparatively lower age, our products must cater to these needs. The UK market is more competitive as top toy makers of the world already in the market. The customers preferences changes very quickly when compared to Indian market preferences. So we must cater to these changes and also we wish to break the products homogeneity. For ex:- Robot toys with command sensors may prove to be a better product for the children of the UK. We should be aware of our competitors product strategy and offer novel products at buyers price without affecting our profits and we should go slow with penetrating pricing to have a say and stay in the market. We are also aware of the need for price cutting if need arises, as we want to grow slowly in our new marketing destination like rural and semi urban areas. V ) TOYS 4 U S MARKETING SRATEGIES ON 4PS OF MARKET. 4 Ps of Marketing- Product Price Promotion Place. Product- So here the product is Toys, our company has many innovative ideas to restructure these toys and attract the customers as much as we can and have an ability to top the chart. We are more concerned about customers needs and wants. Price- Our company is not much aimed to get huge profits, our main aim is to satisfy the customers by rendering them good service with good quality toys. Price varies from one toy to the other but the price of toys is not that expensive, all class of people can afford and buy our products. We try our best to exceed customers expectation and customer satisfaction will be far more than the price they pay for our toys. Promotion- Our Company wish to promote our products through effective Advertising, Direct Marketing, Sales Promotion and Publicity. As we are making our maiden effort in selling toys in the UK market, it is very important to make our product known to everybody in the UK market, which can be done through advertising our products in all means possible. T.V ad is the best way to make the customer know about our company and our toys, more funds are allocated for this area. Advertising about our company and toys in magazines, newspaper and radio is also a important area to create awareness about our product. Direct and net marketing where we will directly contact the customers by telephone, e-mail, newspaper and magazines, will add to promote sales of our products. Place- Our Company is very keen that all the customers in the UK must get our products at their doorsteps, Among all the four Ps which I have discussed above plays a vital role in reaching the customers easily and quickly, Our toys can be bought in all super market, departmental stores and big malls all throughout the UK and even our company wants to exploit untapped markets ( Rural areas, semi urban areas remote and inaccessible areas) VI ) HOW IS FRIENDLY WITH CUSTOMERS. Above all our mission is to keep our customers safe and secure. Toys 4 U manufacturers are very much keen regarding environment, so we are manufacturing eco friendly toys which will not harm the environment. All complaints and suggestions are honoured. Best satisfaction is rendered to all the customers, Customer is a king in the market we the manufacturing units are their saviours. Our team is dedicated and honest to provide A class customer service. Our team strives to find out customers difficulties and problems. Our service to the customers is 24/7 with a toll free number 1800-123454 and e-marketing to solve problems online for the benefit of the customers. Customers can feel free to return the product back if they are not happy with a valid cash paid bill. VII ) SWOT ANNALYSIS OF TOYS 4 U. Strengths- à ¢Ã¢â€š ¬Ã‚ ¢ Our Toys 4 U manufacturing unit in Mumbai (India) is the largest toys manufacturing and selling unit in the nation. à ¢Ã¢â€š ¬Ã‚ ¢ More than 350 trusted employees. à ¢Ã¢â€š ¬Ã‚ ¢ Our Company is serving since 1978 which is the positive point, 32 years old company with lots of expertise knowledge in toys field. à ¢Ã¢â€š ¬Ã‚ ¢ It has been popular brand among the people in India and other asian countries. à ¢Ã¢â€š ¬Ã‚ ¢ Our manufacturing company is eco-friendly Save Earth Save People. à ¢Ã¢â€š ¬Ã‚ ¢ Customer service is A-1. à ¢Ã¢â€š ¬Ã‚ ¢ All our customers are guaranteed with new, different toys and renovated toys. à ¢Ã¢â€š ¬Ã‚ ¢ People can order or purchase our products online through www.toys4u.com Weakness- à ¢Ã¢â€š ¬Ã‚ ¢ There are some obsolete and worn-out equipment. à ¢Ã¢â€š ¬Ã‚ ¢ It is difficult to capture and dominate the foreign market. à ¢Ã¢â€š ¬Ã‚ ¢ It is hard for the company to gain the No. 1 position in the market. Opportunities- à ¢Ã¢â€š ¬Ã‚ ¢ Arrival of new technologies à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Manufacturing and Marketing of  existing product in current and new markets. à ¢Ã¢â€š ¬Ã‚ ¢ Joint ventures and mergers with other companies help us to capture international market. Threats- à ¢Ã¢â€š ¬Ã‚ ¢ Keen and tough competition in the market from Hal-mart, ToysRus, Amazon and others. à ¢Ã¢â€š ¬Ã‚ ¢ Tariffs and taxes keep on changing. à ¢Ã¢â€š ¬Ã‚ ¢ New player entering into the market. à ¢Ã¢â€š ¬Ã‚ ¢ Television, Computer games, online games and networking sites like Face book, Twitter and Orkut may divert the interest towards toys. à ¢Ã¢â€š ¬Ã‚ ¢ Japanese and Chinese companies manufacture low cost toys and export those in different part of the world. à ¢Ã¢â€š ¬Ã‚ ¢ Increased trade barriers, new rules and regulations. pvt ltd. VIII ) CONCLUSION The success of an entrepreneur depends on his commitment to his enterprise. We are committed to our business and our success story hitherto is a motivating force towards achieving our business goal of having a strong stay in the UK toy market. We have tried our best to understand what the UK customers needs are and how best the UK market has to be catered to, which will also be our top business priority. In converting our dreams into reality we wish to follow a practical approach and reach the destination of the sustained stay in the UK market and gain the confidence of the UK customers. IX ) REFERENCES. Toy market, (2010), available online from the source (www.friendzline.com), [accessed on 28th October 2010]. Toy images,(2010),available online from the source (www.google.com),[accessed on 27th October 2010].